Does your club app make life easier for golfers and staff—or is it holding you back?
For golf clubs in the UK, Ireland, Australia and New Zealand, the mobile club app has become the digital heartbeat for delivering member services. It’s the place they go to book tee times, enter competitions, check their handicaps or simply stay connected with club life.
But their digital expectations are now higher than ever and continue to rise. Golfers are comparing your app not only with other clubs’ apps but also with the digital experiences they get from other sectors such as airlines, banks and streaming services.
From the 2025 Software Report produced by Golf Genius and Players 1st, which surveyed 134 golf clubs managers and secretaries, clubs expressed a keen interest to have a mobile club app that integrated well, was highly customisable, and allowed members to be more autonomous through their interactions with the club. To ensure your mobile club solution is fit for the future, we review these three important considerations and how they could be used at your golf club to improve both the member experience and the overall efficiency of your operation.
1. Your Club App Must Integrate
The days of one-size-fits-all are over. According to the 2025 Golf Club Software Report, Club Managers want flexibility to work with the suppliers they want and trust. Members want seamless journeys without juggling multiple logins.
That’s why integration is now the #1 priority for your mobile club app—doing so creates a digital hub that brings everything together.
Golf Genius’ new club app allows clubs to customise burger menus with direct links to their preferred tee sheets, website, club diaries and more. It’s also built Single Sign-On (SSO) solutions with leading partners such as BRS Golf, and now integrates other major providers into their software such as Lightspeed, Stripe, and Golf Manager.
The benefit for clubs? You can get the best of the best and provide members with a frictionless, modern digital experience.
Golf Genius Mobile Club App with customisable burger menu.
2. Your Mobile Club App Should Empower Members, Not Hinder
Your app should function like a front desk in your members’ pockets and allow them to book, pay and interact seamlessly. If it doesn’t, golfers aren’t getting the convenience they expect, they’re constantly asking for help and your staff are wasting time helping them.
Make it easier for your members to use, and you make it easier for your golf club to operate more efficiently.
3. Your Mobile Club App Should be Highly Customisable
Customisable software is a really key factor for golf clubs now, as it helps them to inspire member pride and loyalty to the club. With the right provider in place, clubs are now able to make their club app feel like ‘their own app’...
Golf Genius has flipped the script. Clubs can now make their club app feel like ‘their own app’ with their branding, colours, and crest front and centre. They’re able to customise menus and in-app content and allow golfers to build personal profiles, making the app feel alive and community-driven.
This transforms your app from a generic tool into a digital extension of your clubhouse.
The golf club app of 2025 isn’t just a system with a defined set of outcomes. It is:
As the software and technology bar continues to be raised by specialist providers, the big question for managers is: Does our app make life easier for golfers and staff—or is it holding us back?
We’ve launched a completely redesigned mobile club app to deliver a faster, modern experience for golfers and provide golf clubs greater control over how they engage their golfers.
● Beautiful new design and slick user navigation
● New app dashboard for admins to build and control in-app content
● Customisable with club/venue branding and content
● Faster check-in and entry to competitions, event and leagues
● Player profile with handicap index, playing history and other info
This mobile club app provides clubs of all shapes and sizes with flexible, purpose-fit technology that meets their needs today and evolves with them for tomorrow.
To find out more, book a club app demo here.
